PELENĖ 2026
- 10-12, April 2026
- Opening hours
- Lithuanian exhibition and congress center LITEXPO, laisvės pr. 5
“Pelenė 2026” – Beauty Your Way: The Largest Baltic Beauty Fair Introduces a New Season
In 2026, the legendary beauty industry exhibition “Pelenė” steps into a new season with the motto “Beauty Your Way” – inviting everyone to seek not standards, but their personal pace, balance between aesthetics, daily life, and well-being.
More than a fair – a living beauty ecosystem
Pelenė 2026 will take place on April 10–12, 2026, at the LITEXPO exhibition center, offering relevant content, authentic experiences, and long-lasting value for participants and visitors alike. The new concept emphasizes: beauty is not a single direction or trend. It is our inner rhythm, a form of self-expression, and a lifestyle. This will be reflected in the exhibition structure: each hall will become an independent space with a clear theme, atmosphere, and experience.
Hall 3 – Beauty Innovation Zone. A professional, B2B-focused area where cosmetology, dermatology, aesthetic medicine, and SPA experts meet. Innovations, business representatives, and in-depth expertise.
Hall 4 – Beauty Direction. A creative zone where beauty turns into a performance. Fashion, style, fragrances, jewelry, and performative elements creating emotional connections and memorable looks.
Hall 5 – Beauty Creation Studio. An open B2C area dedicated to active visitor participation – from hair, makeup, and nail services to training, consultations, and product testing.
What to expect at “Pelenė 2026”?
“We want to reflect the modern person – someone who is curious but selective, who follows trends but does not blindly copy them. Pelenė 2026 will be an invitation to slow down, listen to your needs, and discover beauty in the way it truly suits you – whether you are a professional or a consumer,” say the organizers.
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3 thematic halls: from B2B innovations to creative experiences and consumer engagement.
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Conference Center – a space for discussions, seminars, and professional reflection.
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VIP Zone – for networking, partnerships, and prestigious positioning.
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Dynamic content – education, performances, professional sessions, and image-driven integrations.
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Professional Ticket – ensuring that the fair attracts a targeted audience directly connected to the beauty market.
Why join?
- Pelenė 2026 is more than a three-day event. It is an opportunity to:
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strengthen visibility and market position;
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establish genuine B2B contacts;
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present your brand to a targeted audience – from professionals to consumers;
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become part of a content and partnership network that lives on beyond the event.
Join the rhythm of “Pelenė 2026”!
Brands, education initiators, creators, and media partners are invited to be part of a vibrant, relevant, and aesthetically powerful event shaping the pulse of the beauty market in Lithuania.
Discover YOUR rhythm at the exhibition where aesthetics, innovation, and people meet!
Let’s get in touch:
Laura Mažuknaitė
Project Manager
l.mazuknaite@litexpo.lt
+370 630 09428
Gabija Šilaikytė
Project managers assistant
g.silaikyte@litexpo.lt
+370 675 92209
Gabrielė Vilkytė
Sales Manager
g.vilkyte@litexpo.lt
+370 618 14434
Antanas Čeponis
Sales Manager
a.ceponis@litexpo.lt
+370 685 57116
INVITATION FOR ARTISTS
Open Call for Artists: Create in Your Own Way
“Pelenė 2026” is a multi-layered cultural experience – a living manifesto of the art of beauty – allowing everyone to encounter aesthetics, self-expression, and creativity in their own rhythm. Seeking to preserve the diversity of rhythms and to nurture transformations in the perception of beauty, we invite artists from various fields to exhibit their works in the unique spaces of the exhibition.
We are looking for visual, performative, installation-based, or thematic works that explore beauty, the body, self-perception, identity, or contemporary aesthetics. This is a great opportunity to present your art in a context where the audience does not only see but also feel.
Artists who have already showcased their work at the exhibition include Kotryna Onaitytė (“Face Dialogue”, 2025), Monika Dirsytė, Rokas Kavaliauskas (“I Am Enough”, 2024), and Monika Dirsytė (“Balancing Beauty”, 2023).
How to participate?
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Submit a detailed description of your idea and concept;
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Include a portfolio or other visual material (photos, videos, sketches, etc.);
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Specify the technical requirements for the realization of your idea.
Artist submissions are welcome until December 1, 2025.
Join the rhythm of Pelenė 2026:
PELENĖ MEMORIES
This year, Pelenė celebrates her 33rd birthday—and she has stories to tell. Over the years, she has witnessed it all: fashions that shone and disappeared, unforgettable encounters, thousands of smiles, and that special feeling when beauty brings people together under one roof.
When Pelenė took her first steps, she was shy and small—like a young girl just beginning to explore the world. But as the years went by, she grew—expanding her spaces, welcoming more and more guests from Lithuania and abroad, for whom beauty meant not just the exterior, but inner well-being as well.
Over 33 years, she has gathered countless memories—from spectacular shows and competitions to small, heartwarming moments. We invite you to explore Pelenė’s treasure chest of memories—captured moments and posters that let you feel just how extraordinary and rich this journey has been.
But most importantly—she doesn’t stop. This year’s Pelenė birthday promises to be even more special: more surprises, more inspiration, and even more opportunities to discover beauty within yourself. Whether you come seeking new ideas or simply to enjoy the celebration—you will leave with a smile and warmth in your heart.
Come and wish Pelenė a happy 33rd birthday and experience the joy of being part of this beautiful story.
